![]() Not much downside: Even though we don’t fit the traditional mold of a tech product, the worst that could happen is no one voting for our product.We decided to launch on Product Hunt anyway for these reasons: We plan to eventually create a SaaS product that makes our service more widely available (it’s very expensive right now because of the skilled labor aspect), but until we do that, we’re just not a tech company. ![]() Of course we use lots of different technologies to accomplish this, but most of the hard parts of our process are done by very skilled editors and writers, not software. What we do is offer a service that takes an author from idea to professionally published book, and all they have to do is spend about 12 hours on the phone with us. Internally, we debated whether or not it made sense to launch on Product Hunt, since, like I said, we don’t have a traditional tech product. I’m writing to show the specific ways that Product Hunt was a great promotional tool for our start-up, even though we aren’t a tech company (and help you decide whether or not to use it for your non-tech start-up). I’m not here to tell you how great Product Hunt is for users. Basically, Product Hunt is a discovery platform where people can submit new and interesting tech-focused products, and the community can discuss them and upvote them if they like them, sort of like Reddit for tech products. The funniest thing is that I ended up getting sucked into the vortex of interesting that is Product Hunt, and am now an active member of the community.īTW - if you don’t know what Product Hunt is, then you’ve been living under the same rock I was a few months ago. I know, I know let’s all pause and laugh at my transparent BS. I don’t have an account on Product Hunt because I’m lazy, but I’ll go sign up right now.” I’m going to embarrass myself by quoting my email: So of course I told Erik I was a huge fan. I only had a vague idea what Product Hunt was. Would love to do a special one to advertise what you’re up to!” This was an awesome interview that will be especially meaningful for people who are interested in building a product or investing in startups at the early stage.My Product Hunt story starts with a lie I told Erik Torenberg.Įrik is part of Product Hunt’s founding team, and he cold emailed me last year:Įd note: that’s my company) on Product Hunt? We’ve had Mark Cuban, Alexis Ohanian, and many others feature their products. In addition to his best investments and mental models, we also go through some of the ones he has missed or passed on. ![]() We also talk about how to approach finding the right co-founder and the keys to forging a co-founder relationship that is built to last through the high and low points of the startup journey.Įrik reflects on the benefits of having a positive-sum mindset and how that is essential to being an effective startup founder and investor. In founding OnDeck, Erik was able to find his co-founder at Village Global. We cover the full lifecycle of his career: from founding a company, Rapt.FM, which lead to Product Hunt, and how seeing 1000’s of companies on Product Hunt led him to start OnDeck, where he used the information and lessons from seeing so many products launching to create a community for talented founders. ![]()
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